How It All Started
Our Co-Founder Casey Hedenebrg, a young and upcoming serial entrepreneur. Heard one day that his Uncle (Our Co-Founder Ed Thornton) was looking for someone new to manage his martial arts academy social media pages, so he reached out. Ed accepted Casey's offer to manage his social media and for Casey to take over the marketing side of things.
One thing lead to another until they realized they both were basically creating the same exact business so, they teamed up! Using Ed's network and experience in the martial arts world and entrepreneur skills, and Casey's social media and marketing strategies. They killed it, and here we are today.
Our Mission
Is to take the digital and technical side of running a academy off your hands so you can focus on bringing better quality classes to your students and focus on what YOU LOVE doing.
Our Founders
Co-Founder
Ed Thornton
Ed Thornton: With over 20 years of experience in the martial arts world, Ed is a seasoned industry expert and a certified Kru. His deep knowledge and passion for martial arts shapes the core of the company’s vision.
Co-Founder
Casey Hedenberg
Casey Hedenberg: Our marketing and social media savant, Casey drives the company’s creative and marketing strategies, ensuring impactful results and a dynamic online presence.
Together, Ed and Casey oversee Operations, Systems and Processes, Sales, and Client Communication, ensuring seamless execution and exceptional customer experience. Their leadership combined with industry knowledge and innovative marketing, have set the new standards in their field.